Book-jacket designer and art director, Peter Mendelsund investigates, through words and pictures, what we see when we read text and where those images come from. Mendelsund argues that reading is an act of co-creation, and that our impressions of characters and places owe as much to our own memory and experience as to the descriptive powers of authors. I think the most valuable thing he mentioned was, “The most important thing about being a cover designer is being a decent reader. If you haven’t read a book well, and you just throw an image on it, chances are you’re going to fail at representing it.” He helps the reader contemplate text in ways you hadn’t thought about previously. The book represents the idea that reading is not a linear process. Mendelsund draws our attention to things we may not be fully conscious of when we immerse ourselves in a narrative.